The demo received an "overwhelmingly positive" responsive from Google Earth staff, who agreed to pursue it. They taught themselves Keyhole Markup Language, and pulled some graphics from YouTube Let's Plays of the Super Nintendo edition. The team began working on a demo in the Summer of 2017. Noting that Google Earth had been used to host guided tours and geo quizzes, they felt it would be an ideal tool to house a geography game, and Creative Engineer JK Kafalas pitched Carmen Sandiego due to an affection for the series growing up. Some of the team's background in game development led to game-related pitches.
The game was born from a pitch from the Google team called Brand Studio Experiments Group, which aims to find novel or innovative ways to use Google technology. It aims to be a reimagining of the original 1985 video game, using Google Earth. The game is played by Google's Chrome web browser on a PC, or with the Google Earth app on iOS and Android devices. The games utilize the Google Earth software, and runs as an add-on that can be played by clicking the icon of Carmen Sandiego. To develop the series, Houghton Mifflin Harcourt partnered with Google. Where on Google Earth is Carmen Sandiego? is a series of three video games utilising Google Earth released as tie-ins to the animated series released in the same year.
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